The value of the Indian Premier League went up 6.5 per cent to USD 16.4 billion (around Rs 134,858 crore) in 2024, according to a report by American investment bank Houlihan Lokey.

Apart from mega events such as the Olympics, the FIFA World Cup, and the Cricket World Cup, the IPL is the only property in the world that has the ability to reach over a billion-plus populace, with its popularity not just limited to the Indian subcontinent,

The IPL’s business is thriving, with franchise values and business on the rise. Private equity investments are increasing, and the Tata Group secures the title sponsorship.

The brand worth of the cash-rich tournament has risen by 6.3 percent to USD 3.4 billion (approximately Rs 28,000 crore) year-on-year and has the ability to engage over a billion people apart from the big sporting events.

The Indian Premier League (IPL)'s value increased by 6.5% to USD 16.4 billion in 2024, according to a report by American investment bank Houlihan Lokey. The brand value of the T20 league also rose by 6.

The Indian Premier League (IPL) reached a valuation of $16.4 billion, or around Rs 1.3 lakh crore, after concluding its 17th season in May, up 6.5 percent from $15.4 billion last year, according to a report by independent global investment bank Houlihan Lokey.