Skims went viral for its nipple bras and offered a unique take on shapewear with hip-enhancing shorts. Now the brand is selling face shapewear.

Kim Kardashian said SKIMS' new face shapewear is "such a necessity" because it "snatches your little chinny chin chin."

Kim Kardashian’s brand-new Seamless Sculpt Face Wrap for SKIMS is making waves in the beauty and fashion scene. The product was sold out within hours of its debut on July 29, leaving the customers with only the option to join the waitlist for restock notices.

Kim Kardashian, 44, launched a new SKIMS shapewear product on Tuesday, July 29, that is reminiscent of a beauty routine used in a scene of the 1992 dark comedy Death Becomes Her, about two women who drink a mysterious potion promising eternal youth.