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LA28 to Make History with Venue Naming Rights for Olympic Games
The LA 2028 Olympic and Paralympic Games will introduce venue naming rights for the first time, partnering with Comcast and Honda to boost commercial revenues. This new model permits sponsors to retain their venue names and open up naming opportunities for temporary venues,
New LA28 emblems showcase dynamic storylines further highlighting the opportunity for the 2028 Paralympic Games to celebrate Para sport and people living with disabilities ...
LA28 unveiled two new Paralympic emblems to mark three years out from the first Los Angeles Paralympic Games.
For the first time, Olympics will allow corporate sponsors to buy naming rights. Comcast Squash Center at Universal Studios ...
Pierre Ducrey has outlined how swimming, and a huge audience inside the stadium, has afforded an ‘opportunity’ to provide a ...
Wasserman called the move "business as usual," noting Al Gore led a similar task force for the 1996 Atlanta Games.
The Los Angeles 2028 Summer Olympics are going to look a bit different for climbers this year, and for good reason. At the Paris 2024 Games, climbing events inc ...
Autodesk’s CMO has Olympic-sized ambitions – literally. Dara Treseder talks LA28, AI and why taking calculated risks is the ...
3don MSNOpinion
Stop trash-talking the LA28 Games
Now is not the time for Olympics doom and gloom. Los Angeles has proved its unique ability to do this very difficult thing ...
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