Hoka’s new ‘illegal’ running shoe is turning people on to running
That’s right — another ‘illegal’ running shoe to add to the list, sitting alongside the Adidas Adizero Prime and New Balance Supercomp Trainer. Hoka, the 15-year-old French sportswear company owned by UGG’s Deckers brand, has been chasing competitors’ heels for years and it certainly seems to have caught some momentum.