The moderation movement in alcohol consumption is gaining momentum as health, social, and financial factors drive US adults ...

New 2026 beverage launches showcase key trends across spirits, soft drinks and functional wellness. Brands are prioritising flavour innovation, gut‑health support, mineral‑rich hydration, elevated ...

Heineken 0.0 has emerged as the world's leading non-alcoholic beer brand by identifying consumer needs and addressing the stigma around alcohol-free products.

Brewers are being pushed to innovate, focusing on new categories like low and no alcohol, and aligning with consumer lifestyles and values.

Nolo has introduced a UK-first premium RTD cold brew coffee, made with Arabica beans and a prebiotic high-fiber blend. The ...

BuzzBallz has exploded in the RTD market, capturing Gen Z with bold flavours, iconic packaging and low prices. Here’s why the ...

Discover the latest beverage innovations for 2026, from Molson Coors’ new stout and Elton John’s alcohol-free sparkling wine ...

Boisson, a leading US alcohol-free marketplace, refocuses on direct-to-consumer and e-commerce alongside wholesale after ...

Hiyo is a USDA-organic alcohol-free social tonic brand: boasting adaptogens, nootropics in its functional beverage. It's ...

The 2025-2030 Dietary Guidelines for Americans have revised alcohol consumption recommendations, removing set daily limits ...

Heineken has set out its beer strategy: including a focus on premium and alcohol-free brews. It is on the search for a new ...

Celebrities including Elton John, Lewis Hamilton, Katy Perry, Tom Holland, Bella Hadid, and Blake Lively have ventures in ...