If your influencer goal is Stanley sympathy, IKEA empathy or Sephora x Tabasco surprise, are you using the right influencer to reach it? Two years ago, every brand on the planet wanted to be Stanley.

Brands are adapting to the shift in stardom hierarchy by partnering with reality TV stars on social-first campaigns, says ...

Social media managers are tapping into ‘Hannah Montana’ 20th anniversary nostalgia with rock star themed social posts. Miley ...

The third iteration of the NextGen Awards is now open for entries. The awards, presented by PRWeek and the Museum of Public ...

PR pros acknowledge AI’s vast potential. But there’s still a reluctance to embrace AI tools. Learn how to bridge the gap in our new report. Our new survey and report created in partnership with PRWeek ...

Grocery aisles are out of sync with digital feeds, costing brands the trust and wallets of Gen Z, says Flywheel’s Emma Irwin. For my Gen Z friends and me, the weekly grocery shop run is truly the bane ...

Burger King has “fired” its King mascot and is putting its customers in the spotlight with its latest campaign, There’s a New ...

A winning bond: Why Royal Canin assembled a team of sports stars and their dogs. From PR Week ...