Provides an overview of the key datapoints that advertisers need to know about YouTube, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...

Part of WARC’s Evolution of Marketing programme, The Future of Measurement highlights emerging trends in media and creative measurement. Part of WARC’s Evolution of Marketing programme, The Future of ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

David Tiltman and Tariq Hassan look at navigating the challenges of doing "more with less," sharing insights on how brands can thrive amid economic volatility and low growth. The current economic ...

In the AI era, brands must adapt their go-to-market strategies to remain relevant and effective, as outlined in the Priming and Proving model developed through insights from marketing leaders. In the ...

This article describes how Bausch & Lomb, the eye health company, used heart rate monitoring and facial coding technology to test a sales tool for a new contact lens product. This article ...

Vodafone Turkey, a mobile telecommunications company, increased sales for Vodafone Simple by encouraging current Vodafone and competing customers to switch to their service. Vodafone Turkey, a mobile ...

Provides a quarterly snapshot of the new and noteworthy events shaping the future of retail media. Provides a quarterly snapshot of the new and noteworthy events shaping the future of retail media.

This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

Global media price inflation looks set to increase to 4.4% for 2026, driven by the impact of the 2026 FIFA World Cup, the WFA’s biannual poll of media price inflation forecasts, Outlook, suggests. The ...