2026 will see the biggest FIFA men’s World Cup in the tournament’s history with more teams taking part than ever before – but it comes at a complex moment for advertising as marketers no longer ...

A typical dealership visit and test drive rarely does justice to a car with many features that have never been seen before and Tata Altroz faced the challenge of convincing consumers that the brand is ...

LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent company of the Informa Group is Informa PLC, registered in the United Kingdom under company ...

Extra short attention spans and super-fast decision-making – how can brands tap into the new way consumer brains are wired?

The work of Les Binet and Peter Field has established that the most effective advertising is split 60:40 between brand building and activation; their latest research looks in more detail at how this ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

Attention measurement experts Professor Karen Nelson-Field and Mike Follett respond to Professor Byron Sharp’s reported criticism of brands planning for attention.

Celebrities have been used to sell products since the 19th century, but the politics and ethics of celebrity in a world with social media (and Kanye West) present new challenges to both the influencer ...

Part of the Marketer's Toolkit 2025, this report dives into the Voice of the Marketer survey data, to explore broader marketer thinking on budgets, media channels, measurement and investment plans.

WARC Data’s latest report finds that Amazon, TikTok, YouTube and Twitch are some of the main winners as brands pivot to reach the COVID consumer.

Mark Ritson, a marketing professor and consultant, suggests the brand and performance divide is limiting advertising performance, as WARC’s Stephen Whiteside reports.

50+ consumers are largely neglected by advertisers, yet this cohort are tech savvy, spending more and living longer. A missed opportunity, argues Betsy Rella, Vice President of Research & Data at New ...