Content volume is way up, but media budgets aren't. So what's going on? Anastasia Leng, CEO of CreativeX, joins WARC's David Tiltman to break down the data, examine the most concerning trends, and ...

LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by 150+ years of expertise ...

Looks at the correlation between creativity and effectiveness, the characteristics of the best of the best campaigns highly awarded for creativity and effectiveness, and creative conversion by sector, ...

LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by 150+ years of expertise ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

PALO ALTO, California: Twenty-first century corporate Klondyke, the People's Republic of China, is the latest stamping ground for social networking site Facebook. Awash with Microsoft dollars, ...

An overview of our latest global ad spend forecast by medium.

Advertising investment continues to grow despite consumer pressure and geopolitical uncertainty, fuelled by significant corporate AI investment and major events including the Olympics, FIFA World Cup, ...

This WARC Guide provides a summary of new thinking and best practice on generative AI.

Nearly two decades after launch, Spotify has evolved from a streaming platform into a cultural and strategic engine. By turning listening behaviour into mood-driven targeting and ritualised ...

Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...