The NFL is debuting new virtual measurement technology, utilizing optical cameras to determine first downs during games. Here's how it works.

The NFL also approved a small change to the onside kick rule. Under the old rule, a team could only attempt an onside kick in ...

As the league first announced back in April, 2025 marks the first full season that the NFL will partner with Sony in the use ...

Rule changes approved by NFL owners in the offseason will impact touchbacks, overtime and first down measurements.

Sony has teamed up with the National Football League to develop a new set of custom headsets, and coaches of all 32 teams will be strapping them on starting with the 2025 season.

Between the extreme weather and fans’ near-constant screams, coaching an NFL game is already a challenge. So, the league has tapped Sony to create custom-built headsets that will ideally operate ...

The National Football League used its new virtual measurement system, in place of the chains, to measure for first downs in ...

The 2025 NFL season is just around the corner, and this year, they've got a new partner that could change the way coaches ...

Learn more. Sony and the NFL have joined forces to outfit all 32 teams with cutting edge headsets beginning in the 2025 season. These aren't your typical sideline headsets.

The headsets are part of the NFL's 2024 deal that named Sony as its "official technology partner," which includes cameras, line-calling technology dubbed Hawk-Eye and production assistance for its ...