Sydney Sweeney's American Eagle ad, featuring denim looks, sparked controversy over its tagline, deemed by some as promoting eugenics. Now, Beyoncé's past Levi's campaign resurfaced, drawing comparisons due to similar denim styles and poses.

As Sydney Sweeney’s American Eagle ads stir backlash, Beyonce turns heads in Levi’s denim with blonde glam and jeweled jeans.

In the picture, which is currently doing the rounds on X, Beyonce can be seen rocking a denim-on-denim avatar. She wears a strappy vest, layering the fitted number with an embroidered jacket and, of course, a pair of jeans. Even her pose was strikingly similar to Sydney's Sweeney's American Eagle one.

The recent backlash against Sydney Sweeney’s American Eagle campaign has expanded, drawing Beyoncé’s Levi’s advertisement into the discussion. Critics originally targeted Sweeney’s ad for its use of the pun “great jeans,” which many interpreted as a subtle reference to eugenics, igniting debate over beauty standards and coded messaging in fashion.

The American Eagle campaign, with its presentation of Americana as a zombie slop of mustangs, denim, and good genes, is lowest-common-denominator stuff.

Inspired by Nick Kamen’s iconic 1985 commercial, an ad I remember caused controversy at the time, but also hailed as one of the best ads of all time, Beyoncé updates the laundrette fantasy with her vision of female empowerment.