On Monday, Taylor Nation — an official branch of the pop superstar’s marketing team — posted a TikTok slide show of 12 images with the caption “Thinking about when she said ‘See you next era…’” Swift is seen wearing orange, the official color of Syracuse University, in every image.

Orange you ready for it? Taylor Swift swathed her bombshell album announcement in a shade she's calling Portofino Orange Glitter after donning the color onstage during the latter part of her latest tour.

The announcement of Taylor Swift’s new album, Life of a Showgirl, has inspired big-name brands to go orange. After the color scheme for the album was teased to be bright orange and mint green, multiple big brands launched orange-themed promotional campaigns—and they didn’t hold back on the glitter.

Move over butter yellow —orange is set to be the new it-color of the season, thanks to Taylor Swift and the announcement of her new album, The Life of a Showgirl. It all started on August 11, when Travis and Jason Kelce’s podcast New Heights teased a special guest for its August 13 episode by posting a Swift-like silhouette against a glittery orange background.