Hollister joins a long list of brands Simmons with which has partnered. He also has deals with Beats by Dre, Sonic, Kane Footwear and Vanguard Volkswagen. According to On3, he has an NIL valuation of $1.4 million, which is the 37th highest in college football.

There’s also a slog of conference teams ranked ahead of them in No. 6 Ole Miss, No. 5 Georgia, No. 4 Alabama and No. 3 Texas A&M. The Longhorns will play at Georgia and vs. Texas A&M before the regular season ends. That doesn’t include any movement that could occur by way of the league championship.