The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of campaigns on StreamX, WBD’s converged data-driven video project ...

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

Media measurement company VideoAmp Inc. has raised $275 million in a series F round of funding as it pursues its efforts to take a slice of the media measurement business dominated by Nielsen, the ...

Warner Bros. Discovery has inked a new multi-year partnership with VideoAmp that will see the media giant continue to leverage the measurement firm's solutions across linear, streaming, digital and ...

Advertising-technology company VideoAmp Inc. has raised $75 million and tapped a new finance chief, a sign the company is ramping up its expansion efforts in the fast-changing industry.

VideoAmp has strong backing, having raised $456 million since its 2014 founding, according to CrunchBase.

VideoAmp, one of a group of measurement companies that has worked with TV networks to devise measuring technologies that can serve as an alternative to Nielsen’s, is releasing a new product that ...

VideoAmp has been criticized for having an activation business, because some believe one company shouldn’t both be playing the game by buying media and keeping score by measuring reach and results.

"VideoAmp's Buyer Survey illustrates the growing industry consensus around the importance of cross-screen platforms to aggregate TV viewership and digital video audience data, and thereby to ...

Liguori, who has served in the executive chair role since 2023 and has been a member of the board for five years, will lead the company as it focuses on scaling adoption of its media measurement and ...

The owner of CNN, TNT and HBO said it has tapped Comscore, iSpot.TV and VideoAmp to help build a new suite of technologies that will help count viewers across linear, digital and connected television.

VideoAmp encourages group workouts and 'extreme adventure' Ad tech company ranks No. 1 on Ad Age's 2022 Best Places to Work list among companies with more than 200 employees By Garett Sloane.