Latest data from the AA/WARC Expenditure Report shows that total UK ad spend rose 6.4% during 2025 to reach £46.7bn. This was boosted by an uplift of 8.0% in Q4 2025, with this festive growth ...

The widening wealth gap is causing a divergence in consumer spending habits; in the US, the wealthiest 10% of households now account for almost half of consumer spending. Social media, influencers, ...

Even if you’re not a full WARC subscriber, you can access this content by logging in with a LIONS account. If you haven’t got a LIONS account – what are you waiting for? You’ll get instant access to ...

The WARC Media report on global advertising trends reveals the changing dynamics of ad spend and the increasing influence of major digital platforms.

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

Global advertising spend is set to grow 4.4% this year and 8.2% in 2024, a boost that will see the market top $1trn for the first time ever, according to a new study from WARC.

Amid COVID and changing consumer mindsets, Sean O’Donnell, Global Brand Director of Tiger Beer, speaks to WARC’s Gabey Goh for the Marketer’s Toolkit 2022 about how the beer brand has been tackling ...

In a rapidly transforming advertising landscape, 2025 marks a defining moment for the industry, writes GroupM’s Kate Scott-Dawkins.

Media diversity provides new opportunities for brands to drive growth over the short and the long term through partnerships and smart combinations of platforms and channels. As investment shifts to ...

WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...

In this context, the advertising industry cannot afford to lose sight of the rapid changes in consumer mindsets. Never have consumers been more advertising-savvy or more distrustful about the ...

This WARC white paper looks at rethinking how the marketing discipline should approach brand, media and performance marketing – and reframe it for a world of digital commerce.