The renewed deal will look to increase the NFL’s presence on TikTok, with #NFL posts increasing more than 32% during the past ...

According to Emarketer, retail media constitutes a meaningful percentage of every major pool of ad spending, including search ...

Alison Weissbrot is executive editor at ADWEEK, overseeing agency, brand and creative news coverage. She was previously ...

Hershey’s is making a big bet to win over Gen Z by partnering with powerhouse girl group Katseye.

In this episode of the Speed of Culture podcast, Sarah Lane, chief marketing officer at CarMax, joins Matt Britton and ...

In this episode of Brave Commerce, Rachel Tipograph and Sarah Hofstetter speak with Neela Montgomery, board director at Ahold ...

Meta is pressuring TikTok and YouTube to adopt restrictive teen-safety protocols it’s being forced to implement, and PR pros ...

Nominations for ADWEEK’s Most Powerful Women in Sports 2027 are now open. As more viewers—and therefore marketing dollars—are ...

The social app will serve as this year’s presenting sponsor, with a special event at ADWEEK House: Advertising HQ.

The partnership is set to be a multi-year collaboration, featuring a rotating menu of meals selected by Williams each month.

Even AI can be prone to “human” error. But rather than raging against the machine when it generates an unsatisfactory ...

A whistleblower suing for wrongful termination, an alleged kickback scheme, and a life sentence conviction in China are all ...