Taylor Swift, Madonna, and host Snoop Dogg helped the 2026 MTV Video Music Awards on CBS hit a high note for viewers.

Yan Liu, CEO of TVision, opened the event by discussing the gap between TV exposure and attention. The average U.S. consumer ...

As AI takes on more media planning and optimization, automotive advertisers need to give it the right signals.

Delta Air Lines is planning to launch an advertising business, just a couple years after one of its closest rivals did the ...

Adobe Analytics expects U.S. online retail sales to hit a record $275.1 billion this holiday season, a 6.7% year-over-year ...

Today, the National Hockey League announced it has teamed up with Adobe as an Official Creative, Marketing, and AI Partner.

During an investor day presentation on Wednesday, McDonald’s leadership revealed that it is rolling out McDonald’s Media ...

Top of the Ticker: Kara Swisher is sticking to her word, saying she will leave CNN once Paramount Skydance assumes full ...

The move could help the beleaguered adtech company keep staffers whose stock options have lost most of their value.

Scope3 is trading emissions measurement for agentic advertising, but could the open standards powering that future undercut ...

The company isn’t completely jettisoning sustainability, and it will keep a practice, repackaged under the name Scope3 by ...

Higgsfield launched about 17 months ago, and at the time, people thought of it as a toy, mirroring broader skepticism of AI.