Marketers need to start building branded merchandise into campaign briefs early to create useful, lasting brand touchpoints.

Most of us offer some combination of strategy, creative, media, production and now AI. And if we don’t have it all (and we’re ...

While Mirakl’s products have long included AI, AI itself was not reflected in the company’s branding. Now, the company’s logo ...

Subscribe Kendall Jenner’s 818 Tequila is stripping it down to the basics in its first-ever product spot and biggest brand ...

Subscribe Actor David Schwimmer, who stars in Quince’s new holiday campaign, “knows a thing or two about red sweaters,” vp of ...

The inaugural Clio Creator Awards will take place Nov. 18 at Los Angeles’ Dolby Theatre, with actor Terry Crews as host. The ...

Amazon Web Services has rebranded its AI workspace tool Amazon Quick to AWS Quick, including the business’ first-ever ad campaign. AWS Quick is an AI workspace designed for companies. Teams can use AI ...

Subscribe One of the largest spirits makers, Pernod Ricard USA, has named its next commerce agency of record. WPP’s VML will handle U.S. shopper and in-store marketing for the Jameson, Absolut, Kahlúa ...

As the dust settles from a historic midterm election that saw the Democratic Party surf a blue wave to capture both the ...

The sports beverage category dates back to 1965, when University of Florida medical school professor Dr. Robert Cade mixed up ...

Compared to its September 2026 performance, Fox News was down 2% in total viewers and 7% in the A25-54 demo during primetime.

Top of the Ticker: NBC News has named Carson Daly the co-anchor of Saturday Today, beginning Saturday, November 7. Daly will ...