ADWEEK Advantage is part of a series where every month, our top editors interpret what happened in each vertical, and what it ...

If Black Friday and Cyber Monday are the big show for ecommerce brands, then Amazon’s Prime Big Deal Days are the dress rehearsal. Prime Big Deal Days—which some may call “October Prime Day”—runs Oct.

DoubleVerify has launched ChatGPT Ads attribution measurement and is working with OpenAI on brand risk and suitability evaluation for conversational advertising.

MS NOW finished second among news networks in total viewers in primetime and total day, with 839,000 and 544,000 viewers, ...

OpenWeb, the advertising technology firm once valued at $1.5 billion, has entered insolvency proceedings in Israel. It’s the ...

Eric Campbell, the current North America CEO of VML and WPP Creative, will succeed him as global CEO of VML, while retaining ...

Harry Styles is the newest example of that strategy. Amex has attached itself to nearly every part of Styles’ “Together, ...

When every company starts looking like a tech company, a media company and an entertainment company at the same time, brand ...

Delta Air Lines is planning to launch an advertising business, just a couple years after one of its closest rivals did the ...

OpenAI is taking on Meta’s buzzy AI agent, Muse, with an agent of its own: Dots. Announced during the company’s DevDay ...

The Secret to Motherhood aims to break through the stigma around maternal mental health and connect struggling moms with ...

Michael Kassan is part of a pre-Series A round led by Young Capital that values OptimizeGEO at $80 million. He declined to ...