Despite being Meta’s largest individual advertiser, TikTok accounts for only about 1% of ad spend across Meta’s platforms, ...

Consumers can be in a different mindset for different products or services at any moment during the day, added Shuraleff. “It ...

For retail brands, the holiday season is a critical time to get consumers into stores to shop. And because shoppers have such ...

United Airlines is making a major change to its two-year-old advertising business. The airline has reorganized its ...

The newly created role reflects ABG’s push into media, entertainment, and live events, which now make up about 20% of its ...

Illustrator Paul Rogers continues to deliver standout work for a wide range of clients, bringing his distinctive storytelling ...

Spectrum is parting ways with its senior marketing leadership and eliminating the chief commercial officer role, ADWEEK has learned. Chief operating officer Nick Jeffrey sent a memo to staff on Monday ...

ABC News recently issued a correction to a digital story it published about federal contracts and the involvement of an investment company owned by President Donald Trump’s sons. The correction, which ...

Marketers must contend with a fragmented customer journey and evolving customer behaviors when calculating customer acquisition costs. During an ADWEEK House Advertising HQ group chat co-hosted with ...

Ahead of the 2026 NBA season, which begins Oct. 20, Sprite is teaming up with NBA superstar Nikola Jokić to remind fans to ...

After its first national ad campaign starring a naked Sydney Sweeney ignited a media firestorm, Novig has unveiled the sequel. Euphoria actor Sweeney shared part two of her “Just Sports” campaign on ...

Google is testing ads for branded prescription drugs in AI Mode and AI Overviews, opening its AI search platform to one of the most tightly regulated categories in advertising, the company confirmed ...