Mitchell Parton is ADWEEK's senior commerce reporter, covering retail media as well as the rise of agentic and social ...

According to Nielsen Media Research, when comparing its performance to the 2024-2025 season, ABC News’ World News Tonight had ...

Palantir takes a percentage of revenue on every deal Zeta closes. In return, Zeta can approach Palantir’s commercial clients, which number more than 600 per Steinberg, with a pitch to cut their ...

The company isn’t completely jettisoning sustainability, and it will keep a practice, repackaged under the name Scope3 by ...

The London studio follows the launch of WPP Production in February, after WPP restructured into four business ...

The drama based on the Green Lantern comic book saw its premiere episode in mid-August deliver 9.3 million cross-platform global viewers and 6.6 million in the U.S. during its first three days, ...

A Coinbase campaign set in a video game universe won two D&AD Black Pencils, one of the most prestigious accolades in the ad industry. This year, D&AD awarded four Black Pencils, its top prize ...

During Brandweek 2026, TikTok co-hosted a three-day series called “Agencies Doing Cool Sh*t,” in which Emily Freed, general ...

Henkel had long positioned Pravana as a professional salon hair care brand, with polished before-and-after creative to match.

In this episode of Adspeak by ADWEEK, Kate Ridley, chief brand officer at Stanley 1913, and Graham Nearn, chief product and ...

During a Brandweek 2026 workshop co-hosted with Treasure AI, Rahul Mulchandani, lead product manager of AI products at Treasure AI, showed how preserving customer context across a workflow can cut ...

Innovating beyond textbook examples of higher ed marketing can pay off. During a Brandweek 2026 fireside chat co-hosted with Texas A&M University, Bill Bradley, deputy TV, media, and sports editor at ...