Last week, Eli Lilly and Wieden+Kennedy Portland debuted “A Life Covered,” a film pegged to a coverage milestone: As of July ...

Fanta’s Haunted Universe introduces familiar spooky-season characters, like a werewolf and a vampire, reinterpreted for the ...

To help campaigns and agencies navigate this, Equativ commissioned a consumer survey of 500 registered US voters in May 2026 ...

Marketing rainmakers rarely go without jobs for very long, and Tariq Hassan is no exception. After stepping down from his post as chief marketing and customer experience officer for McDonald’s in ...

Brand admits it made the late actress feel ‘unsupported’ after terminating her contract following her public comments about ...

In the background, Japanese ad agency Dentsu may slash up to 30% of its international business units by 2028 as part of a ...

Citi expands into commerce media, the ANA flags retail media’s biggest roadblocks, and agencies deepen their bets on Amazon ...

ChatGPT maker OpenAI said Wednesday (Aug. 19) it will expand its ads pilot to 31 markets across Europe, including Germany, ...

LLM visibility is the new version of appearing on the first page of Google Search results. No one wants to be invisible. So ...

CEO Danny Yeung tells ADWEEK how the supplement brand is bringing equity to the traditional endorsement model.

Tune in as host Jenny Rooney welcomes Sam, CEO of Iterable, to explore how AI is reshaping marketing technology, the future ...

The strongest plans will be built by hybrid CMOs, where AI supplies reach and analytical power, and human experience supplies ...