Exclusive data reveals that publishers’ paid search budgets have risen 274% in the last three years, part of an industry-wide ...

Employer health costs are projected to spike in the upcoming year, forcing many companies that recently expanded coverage of ...

The NFL once again ruled the TV upfront this year, with advertisers getting in early on inventory that media buyers tell us ...

But the assumption that you cannot serve Peter if you already work for Paul falls apart under scrutiny. The headlines about ...

The Tampa Bay Buccaneers quarterback has co-created a body wash and deodorant collection blending product, purpose, and ...

Eighty-eight percent of marketers on both the agency and brand sides of advertising say they are actively using or piloting ...

According to Dara Treseder, CMO at Autodesk, the campaign makes clear that the company sees technology, and AI, as a tool for ...

New research reveals that a post-workout mindset unlocks high purchase intent across 90% of gym-goers, offering advertisers a ...

ADWEEK has appointed Tim Hart as chief operating officer, a newly created role designed to strengthen execution and accelerate the company’s evolution as a media, events and professional-intelligence ...

Samsung U.S. CMO Allison Stransky will become CMO of The Boston Beer Co. on Oct. 12, reporting to Boston Beer Company ...

Veteran marketer Emma Chalwin, who’s done multi-year runs at Adobe Systems and Salesforce, will join Accenture as its new CMO ...

Ahead of the company’s upfront in May, Disney ads leader Rita Ferro told ADWEEK that Disney was looking for a diverse slate ...