According to Dara Treseder, CMO at Autodesk, the campaign makes clear that the company sees technology, and AI, as a tool for ...

New research reveals that a post-workout mindset unlocks high purchase intent across 90% of gym-goers, offering advertisers a ...

Samsung U.S. CMO Allison Stransky will become CMO of The Boston Beer Co. on Oct. 12, reporting to Boston Beer Company ...

Veteran marketer Emma Chalwin, who’s done multi-year runs at Adobe Systems and Salesforce, will join Accenture as its new CMO ...

ADWEEK has appointed Tim Hart as chief operating officer, a newly created role designed to strengthen execution and accelerate the company’s evolution as a media, events and professional-intelligence ...

Meanwhile, the results have been strong enough for some buyers to justify the investment even without full visibility into ad ...

The Tampa Bay Buccaneers quarterback has co-created a body wash and deodorant collection blending product, purpose, and ...

Insurgents seem to defy convention, they convert devoted communities and achieve extraordinary visibility with modest ...

The automaker’s 28-year-old Hyundai Hope on Wheels initiative is expanding, emphasizing courage and putting the kids before ...

Friday will mark the 25th anniversary of the September 11 attacks, and the various news networks are covering the solemn ...

In this live Brandweek session of Adspeak with ADWEEK, host Mark Stenberg brings together global business leaders Cheryl Guerin, EVP of global brand strategy and innovation at Mastercard; Nick Hammitt ...

The brand’s fall ad reunites two members of the powerhouse girl group: Baby Spice (Emma Bunton) and Ginger Spice (Geri ...