For good measure, the U.S. Joint Industry Committee (JIC) has recertified measurement companies Comscore, iSpot, and VideoAmp ...

The three newscasts registered no viewership gains in total viewers following the Labor Day holiday weekend. However, in the prized Adults 25-54 demo, CBS Evening News with Tony Dokoupil was the only ...

Experian and Bauer Media have demonstrated the commercial impact of audio advertising for Asda, with new campaign measurement revealing a more than 20x return on advertising spend (ROAS), 13% higher ...

And today, I Can’t Believe It’s Not Butter is going for it. Its new mascot, Tubz, has authored a book. Lifting the Lid, a paperback of 78 pages, goes on sale today on Amazon. Featuring a foreword by ...

Kendall Jenner plays every character in Beats’ launch campaign for Beats 360, the brand’s new customizable headphones.

TransUnion and Permutive today announced a new integration that enables advertisers to activate TransUnion audiences directly ...

S4S Ventures is the latest investor in Higgsfield’s $400 million Series B, which values the AI video startup at $5.4 billion.

“As we continue to increase the breadth and depth of the content we make available to you, circumstances may require that certain titles and types of content include ads, even in our ‘no ads’ or ...

Gap has struck a multi-year partnership with boy band Just Your Type (JYT), marking the first deal under parent company Gap Inc.’s push into entertainment. The collaboration launches Gap Inc.’s ...

Fagen concluded that with robust audience research and careful listening, brands can achieve one of the most important ...

For years, professional women’s sports paled in comparison to men’s regarding audience size and brand recognition. Now, their ...

For the first time, the program will welcome more creators than publishers, a reflection of the changing media landscape.