Travis Kelce is taking his career off the gridiron to new heights. The Kansas City Chiefs tight end and Taylor Swift beau is partnering with Publicis Sports and 3 Arts Sports to launch TEKTA—an ...

Liquid Death and Garage Beer have teamed up to help AI data centers cool down without guzzling the millions of gallons of water they typically require. Their solution? Human pee. The collaborative ...

Bastion and BUNTIN are merging into a single global independent agency network, operating in the U.S. under the BastionBUNTIN name. The deal, which was announced on August 18, unites Australia- and ...

The filing landed just days before a hearing on WPP’s bid to toss the lawsuit, as new claims say a major client’s findings ...

JCPenney wants consumers to reconsider the meaning of a good deal as they head into the busy fall shopping season.

LLM visibility is the new version of appearing on the first page of Google Search results. No one wants to be invisible. So when generative engine optimization (GEO) entered the conversation, ...

OpenAI chief revenue officer Denise Dresser is leaving the company after joining the AI giant last year. The exit comes as ...

Remember when Wendy’s had its shit together? The U.S. burger brand with the square-patties spent decades in the dusty brand wilderness, but then suddenly it started smashing it. It started with ...

This story was originally published in On Background with Mark Stenberg, a free, weekly newsletter that explores the key themes shaping the media industry. You can sign up for it here. On Monday, the ...

Marc Jacobs is turning a handbag mix-up between Rowan Blanchard and Jemima Kirke into a two-day chase across New York City, the latest chapter in its storytelling series, Question Marc. Billed as a ...

The biggest mistake in sports advertising right now? Treating it like every other media buy. If you’re still trying to force live sports into the same audience segment bucket as a mid-afternoon sitcom ...