At Brandweek, Coca-Cola CMO Manolo Arroyo said creator and retail media chops are key components for the brand’s next big ...

The health insurance company launched a new marketplace brand, called Lucie, and recently refreshed the Oscar brand to appeal ...

Every Man Jack is nearly two decades old. When the company launched in 2007, Dao said men’s personal care brands were either inexpensive or salon-level quality with a price tag ...

Wpromote x Giant Spoon has hired former Publicis SVP Kendra Mazey as Managing Director to lead its growing portfolio of enterprise clients.

After two amazing years in Atlanta, ADWEEK’s annual Brandweek conference is going bigger in Texas, as our flagship event—the industry’s essential gathering for brand strategy and growth—moves to ...

NY-based photographer Aaron Cameron Muntz brings his graphic, playful approach to food photography to Lidl’s The Super-est Market, a campaign created with Mono. Working alongside food stylist Jason ...

Todd Parsons is joining marketing insights firm Prodege as CEO; his first day is Oct. 1.

Kim Gravel made a career out of selling products on live TV. Now she’s building her own platform to empower other sellers to ...

At Brandweek, the nonprofit’s director of brand explained why ubiquity without attribution is an existential threat, and how ...

Ben Cohen is on a mission to free Ben & Jerry’s—and he’s calling on the marketing community for help. At Brandweek in Atlanta on Wednesday, the ice cream company founder issued a brief to attendees to ...

When Siddharth Taparia snared the CMO job at JLL in 2021, he was joining a global real estate services giant with 112,000 employees working out of 300 offices in more than 80 countries. But those big ...

Zoom is leaning into comedy to push its brand beyond video conferencing. The software firm has partnered with a master of the form: SNL alumnus Colin Jost, who launched his production studio, No Notes ...