Gifts still feature in the campaign, but they go to the strangers helping the lead character get home in time.

The stars came out for the Festival of Lights to celebrate the new tentpole event for the Asian Pacific cultural powerhouse.

Agencies like Jellyfish have built proprietary tools to chart brand appearances in answer engines like ChatGPT. A wave of ...

Compared to its September 2026 performance, Fox News was down 2% in total viewers and 7% in the A25-54 demo during primetime.

The arrangement marks the first time the artificial intelligence firm has paid a digital news publisher to license its ...

Live from the Marketing Vanguard stage at Brandweek 2026, Jenny Rooney sits down with Amanda Teder, CMO of Generac, to unpack ...

ImaginaryFriend’s 6% equity stake in David “Papi” Einhorn’s brand reflects how agency business models are evolving ...

Benoit Vatere is the chief media and digital commerce officer of canned water brand Liquid Death. As holding companies buy ...

Reaching health-minded audiences programmatically in trusted doctor’s office settings is an opportunity marketers should be ...

Advertisers can now target display and video ads to Amazon users who also shop at Walmart, Dollar General, Kroger, Walgreens, ...

The partnership spans new flavors, merch and in-store experiences built to draw fans of both brands before “Avengers: ...

While buyers see the appeal of faster audience creation, they question whether agentic integrations will meaningfully change ...