Even the least experienced salespeople admit that getting leads is simple. But it is the real art to turn those leads into buyers. According to WordStream blog post, a typical website conversion rate ...

Want people to trust you and spread the buzz around your product? One of the best, most interactive tactics that you can use to achieve these goals is to leverage user-generated content (UGC).

US President Donald Trump is reportedly pressurizing Taiwan Semiconductor Manufacturing Company (TSMC) to either acquire a 49% stake in Intel or commit to investing an additional $400 billion in the ...

The days of measuring an app’s success by downloads and ratings are long behind us. Instead, here are five meaningful mobile marketing metrics that every marketer should know like the back of their ...

Marketing influences customer decision-making. A person’s decision-making process for purchasing a car, holiday or a new Ice Cream brand will differ from how they make a business decision such as what ...

In our guide, we will explore 10 companies that failed to adapt. You can learn a lot from these cautionary tales of businesses that failed and became dead companies. This insightful journey through ...

Lab-grown meat, also known as cultured meat, is seen as the future’s alternative to animal meat. The industry is farther along than many think but it’s still struggling to expand adoption, partly ...

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost ...

The question ‘What is Social Marketing?’ has emerged as an all too common conversation in marketing circles – so dig into this deep dive guide and discover how to implement social marketing through ...

Business analytics is not just about facts, figures, and crunching numbers. It can make a big difference to the corporate culture of a midsize enterprise, and it can shift the decision-making process ...

The college application process is multifaceted, and there are a number of factors that come into play when a candidate is accepted or denied. Test scores, personal statements and extracurricular ...

More and more data is being created every day. We are storing more information for each person, and we are even starting to store more information from devices, too. Internet of Things is not ...