Gone are the days when simply spending money on Google and Facebook ads guaranteed success. The advertising landscape in 2024 is a complex beast, demanding a multi-faceted approach to reach your ...

Are you coming to the best app growth event in NYC? App Promotion Summit returns to NYC on Thursday June 27th and we’d love ...

Over the past several years, significant changes to the App Store and Play Store Consoles have fundamentally changed ASO.

In the always-dynamic and ever-competitive world of mobile apps, user acquisition and retention are key challenges that marketers face. Over the last few ...

One of the key ways Apple has separated itself from the rest of the app industry is its focus on privacy for the consumer, which it started focusing on heavily in the late 2010s with a series of ...

Steven has been sitting at the intersection of education, artificial intelligence, and mobile applications for quite some time. Before Memrise, Steve journeyed to the AI realm at EY, where he started ...

In today’s vibrant digital world, your app needs to do much more than just stand out. It needs to resonate with users and provide them with valuable experiences. The key to doing this lies in an ...

There are many metrics to track app performance throughout the user lifecycle, but Lifetime Value (LTV) may be the most extensive, following the user’s journey from day one to when they uninstall the ...

When old-school ads fail to captivate and attract modern consumers, especially tech-savvy app users, community engagement stands as a pivotal element in the marketing strategies of successful apps.

Embarking on a mobile app marketing journey means crafting campaigns that resonate with your users at every stage of their journey. From the moment they download your app to the point where they ...

Steven has been sitting at the intersection of education, artificial intelligence, and mobile applications for quite some time. Before Memrise, Steve journeyed to the AI realm at EY, where he started ...