Tension: Platforms profit from infrastructure while attempting to externalize operational costs onto the legitimate users who ...
Tension: Toxic behavior rarely looks toxic at first. It often hides inside everyday language—phrases that sound harmless ...
Tension: Many everyday habits meant to signal politeness now land as pressure, obligation, or emotional labor. What ...
In December 2010, the Federal Trade Commission proposed a Do-Not-Track mechanism that would let consumers opt out of ...
Tension: User-generated content campaigns succeed when customers feel like partners, yet brands often position themselves as ...
Napster’s partnership with Edel Music represented a desperate attempt to retrofit negotiation capability onto a platform ...
Consider how brand extensions typically get researched today. Companies identify an audience segment that engages with their ...
The strategy seemed comprehensive: partner with 13 different websites, from Facebook and MySpace to Zwinky and NeoPets, ...
Direct mail achieved a 4.4% response rate, compared to email’s 0.12%. Digital display advertising performed even worse. The ...
The Venezuela raid isn’t about what the headlines say it’s about. Here’s what they’re not telling you. On January 3rd, the ...
Tension: Hotel loyalty programs have achieved record membership growth while simultaneously eroding the very loyalty they ...
Tension: Companies rebrand to signal transformation, but surface changes often conceal unchanged systemic practices beneath ...
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