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High-rise jeans, high returns: How Sydney Sweeney is helping American Eagle stock fly
Fast-forward four decades, and Sydney Sweeney is pulling the same trick—but with a fresh twist. Her American Eagle ads—which showcased vintage Y2K aesthetics paired with body-positive messaging—hit home with Gen Z and Millennials alike. This wasn't just about selling jeans; it was about owning a cultural moment.
When it comes to media strategy, OOH elements are often key to American Eagle’s efforts to reach Gen Z and are accordingly a major piece of the puzzle this season. The younger cohort is ...
Amid all of Gen Z’s brain rot and doom scrolls, some marketers are seeing a desire to slow down and offer deeper online content. It’s one of the primary reasons retailer American Eagle is ...
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