A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...

The brand has been criticized for celebrating the actor’s “great genes” in a campaign that has driven both attention and ...

American Eagle's stock experienced a surge following its fall campaign featuring Sydney Sweeney, with shares climbing as much ...

American Eagle soared by 18.11 percent week-on-week, to end at $11.74 on Friday as compared with the $9.94 finish on July 18, with the stock said to have been buoyed by a combination of “meme” ...

The campaign, which was rolled out on Wednesday, places Sweeney at the center of American Eagle’s denim-focused marketing ...

American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us ...

American Eagle shares have soared since the clothing retailer debuted a new advertising campaign starring Sydney Sweeney, ...

Sydney Sweeney is famous for her acting roles in popular television series and films with her breakthrough coming with ...

Shares of American Eagle Outfitters are surging higher Thursday morning. Investor enthusiasm is building around its new advertising campaign.

US clothing brand American Eagle is embroiled in a media firestorm after an ad campaign, featuring actress Sydney Sweeney, was accused of racism.

Experts are weighing in on Sydney Sweeney's silence amid mounting backlash over her American Eagle denim campaign.

American Eagle teams up with Sydney Sweeney for its biggest fall campaign ever, featuring 3D billboards, viral stunts, and a limited-run custom jeans.