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Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?
American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?
Despite this dip, the stock is still up 25% over the last month—significantly outpacing the S&P 500’s modest 1.2% increase.
A racy, widely panned jeans campaign for American Eagle Outfitters starring “Euphoria” actress Sydney Sweeney is bringing ...
American Eagle Outfitters is betting big on a major fall campaign featuring actress Sydney Sweeney to reinvigorate the company’s denim sales. “I think this is potentially one of the biggest ...
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