Seoul's hottest beauty zones are now the playground for Gen Z foreigners, who are splurging big for personalized color analysis and the ultimate K-beauty experience. Here's why everyone's obsessed!

The Best Face Masks, According to GQ Best Face Mask Overall: Tatcha The Clarifying Clay Mask, $70 Best Face Mask for ...

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Jaxon Lane Bro Mask These award-winning sheet masks are specially designed for men, with a 2-piece construction for those with beards.

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