Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of ...

Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.

Pew Research Center's claim that AI Overviews reduce web traffic to publishers may have been based on flawed methodology.

Google's own view on the impact of the March 2024 update is unsurprisingly positive. The company said it was hoping to reduce the appearance of unhelpful content in its search engine results ...

However, AI Overview is different; it poses a threat to substantial investments in SEO efforts. For businesses dependent on search rankings, the uncertainty surrounding AI Overview is alarming.

Liz Reid, head of Search for Google, Demos AI Mode. More Complicated Trip Planning. AI Mode is more advanced, and that means users can perform complicated searches in one go, the company said.

The search giant predicted a further capital spending boost next year and cited massive demand for its cloud computing ...

Google's announcement of new features for its generative AI search experiment reveals telling details about the company's vision for the future of its core product. On Wednesday, Google ...

AI search providers such as OpenAI and Perplexity will eventually supplant Google and other conventional search engines, Cue said Wednesday. Apple plans to add those options in Safari down the ...

Google's latest AI adventure is a new option for search. Web Guide is a new way that Google will organize search results based on analysis by a dedicated version of its Gemini artificial intelligence ...