Independent analyses suggest Google’s AI search strategy is indeed having an impact. Search impressions—the number of ...

Website links displayed within Google’s AI Overviews saw minimal click-through rates (1 per cent) as well, as per the study.

However, AI Overview is different; it poses a threat to substantial investments in SEO efforts. For businesses dependent on search rankings, the uncertainty surrounding AI Overview is alarming.

Alphabet's management has indicated that the company is adjusting fine to the rise of artificial-intelligence search results, but some analysts aren't so sure about the long-term picture. Google isn't ...

Google's own view on the impact of the March 2024 update is unsurprisingly positive. The company said it was hoping to reduce the appearance of unhelpful content in its search engine results ...

Google's announcement of new features for its generative AI search experiment reveals telling details about the company's vision for the future of its core product. On Wednesday, Google ...

The study, from MIT Lab scholars, measured the brain activity of subjects writing SAT essays with and without ChatGPT.

Google’s new chatbot-style AI Mode search experience, previously an experiment, is launching for US users. Publishers and marketers will have to adjust their search strategies once again.

Google’s search business is still a big moneymaker for Alphabet, according to the company’s third quarter 2023 earnings report. On its earnings call, the company also discussed how ads might ...

AI search providers such as OpenAI and Perplexity will eventually supplant Google and other conventional search engines, Cue said Wednesday. Apple plans to add those options in Safari down the ...

Google-parent Alphabet on Wednesday reported quarterly profits that topped expectations, saying artificial intelligence has ...