The Cupertino-based company is facing a lot of pressure. Apple has fallen behind its peers in the AI race, and it probably feels like it needs to pull out all the stops to impress fans and ...

Apple will kick off its weeklong Worldwide Developers Conference (WWDC 2024) event today with the customary keynote at 1 p.m. ET/10 a.m. PT. The presentation will focus on the company’s software ...

Apple is expected to have one of its most groundbreaking Worldwide Developers Conference (WWDC) keynotes on Monday, as the company plans to add major artificial intelligence (AI) features to its ...

WWDC24 is almost here and everyone expects it to be all about AI. As the eyes of the tech world turn back to Apple, there’s a lot of work to do. It’s got to establish that it’s been working ...

Apple is on the verge of kicking off perhaps its most important event in years as it faces a gauntlet of challenges. At its annual Worldwide Developers Conference starting Monday, the company is ...

Apple has a rich history of distinctive product designs. So much so that some of its classic product looks can inspire deep nostalgia and affection even decades later. Here are some wonderfully ...

For those who saw them, the demonstrations inside Apple AAPL-1.91%decrease; red down pointing triangle earlier this decade of a revamped Siri offered a showcase of the amazing capabilities a ...

No stranger to hair transformations, Rihanna's hair was styled in a shaggy pixie that had a wolf-cut twist and a dash of mullet thrown in for good measure. The haircut draws from classic pixies ...

Apple shares are no longer in the doldrums. The iPhone maker's stock is up for an eighth consecutive trading day, its longest winning streak since March 2022, according to Dow Jones Market Data.

Apple will have to swing big at its developer conference if it wants to be seen as serious in AI. While Google and OpenAI introduced impressive AI assistants this month, Apple rolled out new iPads ...

In the latest edition of Mark Gurman’s newsletter for Bloomberg, he reports that Apple’s highly-anticipated AI features for iOS 18 and its other operating systems may be released with a ...