Starbucks has launched a major redesign project that is aimed at making their famous coffee houses cozier. CEO Brian Niccol announced the redesign as part of the company's "Back to Starbucks" plan.

Starbucks is in the middle of a transition toward an on-premise, coffeehouse focus. The early steps of that plan included the return of ceramic mugs for in-store orders, the restoration of the ...

Starting in New York and Southern California, Starbucks is enhancing its stores with premium features aimed at cultivating a “coffeehouse vibe,” as part of Niccol’s Back to Starbucks plan.

Starbucks has begun rolling out an extensive redesign of its stores in New York and Southern California under the leadership of CEO Brian Niccol, as part of the company's "Back to Starbucks" plan.The ...

Starting in New York and Southern California, Starbucks is enhancing its stores with premium features aimed at cultivating a “coffeehouse vibe,” as part of Niccol’s Back to Starbucks plan. Among the ...

Starbucks unveiled a new coffeehouse design as part of its overall plan to regain its place as the ultimate third place. Several of these revamped locations debuted in the Hamptons, New York. The long ...

Operations Starbucks wants its customers to stay awhile Inside the company’s newest redesign in Bridgehampton, New York. Starbucks plans to redesign up to 1,000 locations with the intent of making its ...

Starbucks is going back to its coffeehouse roots New corporate initiative seeks to make stores more comfortable The chain is still emphasizing grab-and-go convenience The Seattle-based corporation had ...

Starbucks’ turnaround CEO, Brian Niccol, told investors earlier this year about the company’s intent to go back to its coffeehouse roots while still catering to busy consumers who are happy to ...