Matcha lattes are trendier than ever. We asked dietitians to break down the benefits, plus shop editor-loved matcha mixes and ...

TikTok influencers are driving a worldwide matcha shortage. The viral demand is exposing vulnerable supply chains — with tariffs only adding to the risk.

Matcha prices are rising faster than rent - and that's saying something. Led by a viral TikTok craze, where the #matcha tag has been viewed more than 3 billion times so far in 2025, demand is surging.

Fueled by viral TikTok trends and a wave of globe-trotting tourists, demand for the powdered green tea has skyrocketed, sending prices soaring and supply chains scrambling to keep up. Local suppliers ...

That morning's matcha latte might soon be getting a lot more expensive, as skyrocketing demand has collided with a ...

Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea ...

Your midday matcha latte is getting more expensive and harder to come by as supply shortages and skyrocketing demand squeeze ...