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By early next year, all of the retailer’s 230 stores will include plus-size clothing on missy and women’s racks, it said, citing a decision to market to trends rather than size.

That means if you were a size 16 or 18, which is the average size of a woman in America, you had very limited choice,” said Alison Partridge Stickney, head of women’s merchandising at Old Navy.

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