American Eagle pays a dividend far above S&P 500 averages. The stock first reached its current price 20 years ago. 10 stocks ...

Sydney Sweeney is suddenly top of mind for America, thanks to her advertising campaign for American Eagle. Sydney Sweeney ...

The perennial football sponsor is once again working with the former quarterback as it begins its 2025-2026 series of ads.

How one creator's $11.5 million fundraiser shows how authentic purpose and creator collaborations outshine traditional ...

Sweeney’s “great jeans” ad was intended to celebrate the clothing company’s flattering cuts. Now critics have accused her, ...

A Four-Step Approach To Build A Multichannel Advertising Campaign If you've read this far, you’re likely already interested in having a multichannel advertising campaign.

How to Design an Advertising Campaign. Advertising campaigns help business owners and their teams outline the best strategies and tactics for promoting the company's products and services. Whether ...

Dog whistling for eugenics. It’s Nazism. Racism. Nazi adjacent. When American Eagle’s latest ad landed like a bad curry, I ...

Often the term "advertising campaign" is used when the more general term "communications campaign" is more appropriate. Typically, advertising refers to purchased space or time in media such as ...

Summarize advertising campaign components that produced your desired results. Show, for example, how portable electronic device ads attracted a younger target market.

But the best overall ad campaign was Reagan’s 1984 effort, commonly referred to as “Morning in America,” which featured one of the all-time-best positive, hope-based ads, “Prouder ...

New $130 million advertising campaign aims to lure more overseas tourists to Australia. The detective who collared outback ...