Bing's half-hearted attempt at promoting Copilot seems contrary to Microsoft's otherwise invasive integration. I'd expect to see Copilot being promoted or the prompt bar displayed on every Bing search result, not just a handful related to certain AI models. Heck, even Copilot itself offers a better summary of how to do it all properly.

Microsoft is popping up ads and a Copilot search box when you start to search for ChatGPT or another AI service which competes with Copilot.

This appears right at the top of the search, announcing that 'Your Copilot is here' and offering a prompt to ask Microsoft's AI 'anything'. You can then type a query in the presented box if you want, and it'll open up the Copilot website with the results.

Microsoft is pushing Copilot AI on Bing users who search for rival AI chatbots, according to a new report from Windows Latest.

That's really no match for even Microsoft, whose AI assistant Copilot garners a humble 20 million weekly users. That's a lot of people, mind you, but if you're Microsoft, you might be thinking of ways to pull in some of that traffic from OpenAI and Google—even if Microsoft is a major partner of OpenAI's.