Over the past few weeks, Delta Air Lines has been in the headlines after company president Glen Hauenstein announced that the company planned to expand its use of AI in setting its prices. However, ...

As AI-powered pricing gains momentum, sellers may soon use bespoke prices based on consumers’ personal data warns .

The situation quickly ballooned into a public relations problem, demonstrating the challenge airlines face when upgrading ...

Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for ...

Delta is pushing back against allegations that it is using AI to price discriminate, responding to a series of questions put ...

Delta Air Lines recently set the record straight regarding its plans for artificial intelligence (AI) impacting customers’ ...

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.

AI could use predictive behavioural manipulation– taking what it knows of the consumer and warping the price accordingly ...

Delta's long-term strategy to boost profitability involves moving away from set fares in favour of individualized ...

As travel demand sinks, both legacy airlines and budget brands have turned to a strategy of ever-expanding upgrades.