Michelle Vicary is returning to Hallmark, this time as head of programming. In her new role, the longtime exec will oversee all production and original programming across Hallmark’s content platforms.

Hallmark is bringing back one of its Crown Media trailblazers. Michelle Vicary, who helped to establish Hallmark Channel, Hallmark Movies & Mysteries and Hallmark Drama with fan-friendly programming like When Calls the Heart, is returning to the network to serve as head of programming.

Hallmark Media has found its new head of programming in former programming executive, Michelle Vicary, TheWrap has learned. The former executive vice president of programming will take on the new role later this month,