News

Donald Trump Attacks JLR's 'Woke' Rebrand As Firm Names New CEO
U S President Donald Trump has revived the controversy associated with Jaguar's attempt to rebrand itself, slamming the advertisement campaign, calling it 'woke' and 'stupid'. He went on to claim that this failure became the reason for the company's CEO to resign in disgrace.
Trump attacks 'woke' Jaguar as firm appoints new boss
US President Donald Trump has attacked Jaguar Land Rover (JLR) shortly after it named its new chief executive and as it undergoes a divisive rebranding. Trump said on his Truth Social platform on Monday that JLR was in "absolute turmoil" after its boss resigned "in disgrace".
Donald Trump slams Jaguar’s ‘woke’ marketing campaign nine months later
The heat on Jaguar for its controversial rebranding campaign had died down a bit, but Donald Trump has thrust it back into the spotlight.
Donald Trump mocks ‘woke’ Jaguar advert after firm appoints new CEO
Donald Trump has attacked luxury-car-maker Jaguar, calling it “woke”. Jaguar Land Rover Limited announced the appointment of its new chief executive on Monday (4 August). PB Balaji, who has been group chief financial officer of parent company Tata Motors Group since 2017,
Trump Rips Jaguar’s ‘Stupid Woke’ Rebrand Just As New Boss Steps Into The Fire
The US president just breathed new life into the saga of Jaguar’s controversial 2024 attempt to rebrand itself, slamming the advertising campaign as ‘woke’ and claiming its failure caused the company’s CEO to resign in disgrace.
JLR confirms PB Balaji as new chief exec as Donald Trump takes swipe at departing CEO for 'seriously woke' rebrand
PB Balaji (pictured) will replace Adrian Mardell, who last week said he would leave having steered JLR financial turnaround ...
JLR names P B Balaji as new CEO to ‘accelerate’ its electric vehicle strategy
JLR has named P B Balaji as its new CEO – and has vowed that he will “accelerate” the company’s high-profile push into the ...
The Financial Express17h
PB Balaji’s balancing act at JLR begins amid Tariffs, EV delays and a China chill
Besides the challenges in the US market, Balaji will have to also pay attention to the Chinese market, which was once the ...
TheBusinessDesk.com1d
JLR unveils new CEO following Adrian Mardell’s decision to retire from top role
Mr PB Balaji has been named as new chief executive of luxury car maker, Jaguar Land Rover (JLR). He will replace Adrian ...
In the driver’s seat: Tata's trusted man Balaji has his task cut out at JLR
The search efforts for a new CEO of JLR converged on Balaji, one of the first few leaders hired in the Tata Group nine months ...
Campaign Live5h
Four agency groups in race to win Jaguar Land Rover global marketing account
Four agency groups are competing to win Jaguar Land Rover’s global integrated marketing account. Campaign understands that ...
JLR Names Tata Motors CFO as New CEO, Starting in November
The move comes at a crucial point for the automaker, which faces an uphill battle amidst a controversial rebrand.
'It is my privilege to lead this incredible company': JLR announces appointment of new chief executive officer
JLR has announced the appointment of a new chief executive officer who will take the helm from November 2025.
The Citizen11h
JLR South Africa prices returning Carbon-clad Range Rover Sport
Return of the Carbon edition after five years sees it replacing the SV Edition Two and to some extent, the SV Black Edition.
JLR boss announces plan to step down
After more than three decades with the company, Adrian Mardell is retiring [Reuters] The chief executive of Jaguar Land Rover ...
Shaping The Future-Ready Mobility: In Conversation With JLR And TCS
Forbes, in collaboration with Tata Consultancy Services (TCS) and JLR, hosted an engaging fireside chat featuring industry ...
P B Balaji, a CFO who plays with a straight bat, now captains JLR
Balaji's rise to the top spot at JLR as its CEO comes at a time when the company is in a transition phase, lining up plans ...