The end of Krispy Kreme’s doughnut partnership with McDonald’s weighed on the company’s second-quarter results.

Krispy Kreme said its performance was particularly affected by its now-dissolved partnership with fast food titan McDonald's. It quoted CEO Josh Charlesworth as saying this arrangement produced "unsustainable operating costs" for the donut maker.

Krispy Kreme (DNUT) faces revenue decline, profitability challenges, and share volatility. Discover insights on its turnaround strategy and consumer trends.

Krispy Kreme and action camera company GoPro have joined the meme stock rally as their shares surge. Like the shares of Opendoor and Kohl’s, both Krispy Kreme and GoPro were heavily cited by users of the wallstreetbets subreddit. The meme stock rally is back and gathering steam.

Krispy Kreme's meme-stock momentum has continued to fade in today's trading. Krispy Kreme and other meme stocks are losing ground in conjunction with expectations that the Federal Reserve won't cut interest rates this week.

An end to a partnership with the most popular fast food restaurant in the world may seem like it should have been bad news for Krispy Kreme stock, but the news didn't derail it. The day that announcement came out -- June 24 -- the stock closed at $2.60, and despite the bad news, it has soared by well over 50% since then.