Despite concerns about inflation, tariffs and consumer sentiment, performance marketing agency Tinuiti found that businesses ...

Short-form video ads must be creative and entertaining to capture attention, but prioritizing creator-led content and leading ...

A majority of retailers are absorbing at least some of their increased tariff costs. The NRF says that’s not the best move ...

Nature Made’s recent marketing initiative with HelloFresh is highly targeted, aiming to place product samples of its ...

The 2025 AT&T WNBA All-Star Weekend welcomed thousands of basketball fans and more than 25 WNBA partners and licensees for ...

TikTok’s ‘out of phone’ program allows brands to repurpose their TikTok content and target consumers with digital out of home ...

Facing financial concerns and an unclear future, many shoppers are planning to approach the holiday season differently than they have in the past. A report from Wunderkind outlines what to keep in ...

B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in influencer relations and improving discoverability in AI searches.

Work began with three—sometime painful—lessons. Lesson 1: Start with research The St. Jude research that had been ongoing was used to validate what it had already done, but didn’t pinpoint ...

By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences.

While not “new,” out of home (OOH) is increasingly becoming a channel of choice for brands looking to amplify their gamification efforts. Here are three real-world examples.

Cisco SVP and CMO Carrie Palin discusses the company's recent Cisco Live conference, the brand's involvement with women's sports, AI use cases, B2B thought leadership and more.