Shifting Product & Brand Development – Redefining Performance

What does it take to win the most relevant bike comparison tests in the bike-world? Why we are changing the way we evaluate ...

New Aventon Current EXP on test – the American Dream?

The Current EXP is Aventon’s entry into the full-suspension segment. On test, this eMTB comes with a powerful motor, strong ...

Deep Dive: Vertical Range, Range and Efficiency: Which Motor System Gets the Most Out of Every Watt-Hour?

How far will an eMTB take you on a single charge? In our deep dive, we analyse the maximum range, efficiency and energy ...
E-MOUNTAINBIKE Magazine

Building a Brand – Following Aventon’s European Market Launch

Aventon are anything but a start-up – they’ve been around in the US since 2013. Founded as a niche brand for fixie bikes in the greater Los Angeles area, the company have reinvented themselves several ...

Ecoism Instead of Extremism – Why We Misunderstand eMTBs

Why we often buy the wrong eMTB, actually favouring Eco mode over extreme adventures. So what do riders truly need and how ...

Produkt- und Markenentwicklung im Wandel – Performance neu definiert.

Was braucht es, um den relevantesten Bike-Vergleichstest der Welt zu gewinnen?Warum wir die Art und Weise, wie wir Bikes ...

Neues Aventon Current EXP im Test – The American Dream?

Das Current EXP ist Aventons Einstieg ins Full-Suspension-Segment. Im Test zeigt das E-MTB viel Motor-Power, starke ...

First Test: Specialized S-Works Turbo Levo R – The Rally Car of E-Bikes?

Specialized position the new S-Works Turbo Levo R as the rally car of e-bikes. Outstanding climbing performance is set to ...

Primera Prueba: Specialized S-Works Turbo Levo R – ¿El Coche de Rally de las Bicicletas Eléctricas?

Specialized se la juega con la nueva S-Works Turbo Levo R, y la presenta como el “coche de rally” de las eMTBs. Mientras la ...

NICOLAI S18 SWIFT a Prueba: ¿Una eMTB Blindada?

The New NICOLAI S18 SWIFT Promises to Be a Rugged, No-Nonsense E-Enduro Built Around the Powerful Bosch CX Motor. We’ve Put It to the Test.la NICOLAI S18 SWIFT se planta como el arma elegida ...
E-MOUNTAINBIKE Magazine

Norco Range VLT CX On Test – This is Not a Toy!

High pivot suspension promises composure and rock-solid tracking – at least on paper. With 170/160 mm of travel, a Bosch CX motor, an 800 Wh battery and a price tag of € 9,990, the Norco Range VLT CX ...