While agencies push for more programmatic buying options, publishers want to maintain control in TV ad buying negotiations.

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Best Buy’s Best Bet Sales at Best Buy were down ...

Inspire Brands, the fast-food franchise that owns popular chains such as Dunkin’, Sonic and Arby’s, is rewriting parts of its ...

Sales at Best Buy were down more than 6% from last year in Q2, as consumers cut back on discretionary purchases, especially ...

Inspire Brands, which owns Dunkin’ and Arby’s, is rewriting its TV playbook for better reach and frequency management in ...

The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper ...

Inspire Brands, the fast-food franchise that owns popular chains such as Dunkin’, Sonic and Arby’s, is rewriting parts of its ...

Unfortunately, we seem stuck with our longtime measurement standards, like the trusty old CPM and ROAS. But for change to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Apple's SKAdNetwork was supposed to be a viable measurement alternative, but the latest version, SKAN 4.0, looks like a ...

Welcome back to the AdExchanger Commerce Media Newsletter. Thanks for reading! This week, we’re examining the challenges ...

Laptop fans can rest a little easier. A network of well-known MFA sites operated by Perion-owned Content IQ have been taken ...