Rockstar Games is actively expanding its creator platforms division with new senior roles, positioning the company to ...

The Seattle-based startup, founded in 2023, provides an AI-powered platform that unifies social listening, community ...

TikTok announced the expansion of its “Out of Phone” program with four new partnerships that extend the platform’s reach into ...

Pharmaceutical companies are exploring synthetic personalities as brand ambassadors, raising questions about transparency, ...

TikTok announced that YouTube Music has joined its “Add to Music App” feature, enabling users to save songs discovered on ...

TikTok’s engagement patterns stand out dramatically from all other social media platforms, with its smallest creators ...

YouTube is implementing significant changes to its profanity guidelines, allowing creators to earn full ad revenue despite ...

A busy August schedule of creator economy gatherings across the U.S. and Europe only means that September will continue the momentum with another wave of industry-focused conferences and summits.

Payment information typically lives behind closed doors in talent management, with creators often left wondering when—and sometimes if—they’ll get paid. However, in this domain of uncertainty, one ...

Australian-based RISER Collective is transforming influencer marketing from a boutique service into a mass-production model by solving the logistical challenges that previously limited campaign scale.

Streamly is a Polish-based platform that facilitates connections between brands and audiences through gaming livestreams at a time when marketers struggle to capture even a fleeting second of consumer ...

YouTube has expanded creator data sharing, enabling creators to share comprehensive channel and audience metrics directly ...