Brands are now shifting their focus to retaining the existing consumers, as opposed to acquiring new ones, say industry ...

FIPP’s Interim Managing Director Alastair Lewis discusses what alternate revenue streams can be explored by the print players ...

On Day 2 of the ABBY Awards held during the ongoing Goafest 2024, Leo Burnett India bagged the Specialist Agency of the Year ...

The evening concluded with Abby Awards, for which The Advertising Club has partnered with One Show for the third consecutive ...

In the latest edition of Pitch BrandTalk, Jayati Singh, Chief Marketing Officer, Tally Solutions, shares how marketing ...

The new campaign with brand ambassador Shraddha Kapoor highlights the functions of the Super 4 Liquid Lipstick Stack ...

On day one of the advertising industry extravaganza Goafest 2024, Wavemaker India swept the ABBY Oneshow Awards. They won the ...

The concept of a great leader is a myth; it is always the work of a great team, said Sanjiv Mehta, Executive Chairman of L ...

In case you were wondering like we were, Frodoh World’s name is a Lord of The Rings reference. Founder and CEO Russhabh R ...

Acquisition of the Times Group’s Bangla daily “Ei Samay” by lesser-known firm Tidings Media and Communication Pvt Ltd. has ...

Bata India has appointed Deepika Deepti as the Head of Marketing. With over 2 decades of experience in Marketing and Business ...

EssenceMediacom has won the media mandate for Wonder Cement, after partnering with BCCI to secure them as the official umpire partner for the IPL.