WARC's Ann Marie Kerwin speaks to David Tiltman and the ANA's Stephanie Fierman about new survey data and what we've learned so far about The Multiplier Effect ahead of the next stage of the project.
From WARC, Analytic Partners, BERA.ai, Prophet and System1 There’s a major disconnect between the goals that CMOs are focused on and the objectives of the C-Suite. Inside marketing departments, silos ...
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