Alphabet crossed $400bn in annual revenue with margins still improving, but markets remain uneasy; AI has a deep influence on search and intent-based advertising but the company now faces growing ...

Publicis’s full year results for 2025 are strong, with revenues and profits up as it continues its narrative of taking AI from a generally experimental technology to one fit for delivery – here’s what ...

The majority of CMOs are not confident in their creative or media agencies’ ability to scale their use of AI, according to a study* by MMA and BCG.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Although many factors can play a part in advertising effectiveness (Hollis, 1995), this paper examines the dimensions underlying spokes-character likability. This study uses a qualitative method to ...

Identifies six trends that will shape marketing strategies of the travel and tourism sector in the coming year.