Sydney Sweeney reveals she had no idea what fame would cost her at 18, as she addressed privacy concerns feeling "guarded." ...

Sydney Sweeney and Labubus are both being "sold" to Gen Z in varying ways and experts share their take on why this generation ...

Bud Light’s comeback plan may hinge on Sydney Sweeney, with a rumored $10M deal to revive sales after its PR nightmare.

"American Eagle's denim blitz could jam an outrage cocktail of $5 million more in Sweeney's wallet before Labor Day," one ...

By Jeff Mason (Reuters) -From firing people to promoting jeans, calling for peace deals or the renaming of a sports team, ...

American Eagle's response to criticism of Sydney Sweeney's jeans ad represents a cultural shift away from corporate apologies ...

As Sydney Sweeney remains mum on the backlash to her American Eagle jeans ad, a defaced billboard in SoCal claims she has new ...

Right-wing commentators suggested there was widespread criticism of Ms. Sweeney over her new ad campaign. There wasn’t, at ...

Sydney Sweeney's brother Trent Sweeney made light of the backlash her recent American Eagle ad campaign sparked, crediting a ...

The Indiana Fever lost guards Aari McDonald and Sydney Colson for the season due to injuries sustained in Thursday's 95-60 ...

The Indiana Fever announced Friday that guards Aari McDonald and Sydney Colson will both miss the remainder of the 2025 WNBA ...

With Fever superstar guard Caitlin Clark already out indefinitely with an injury and Aari McDonald the only true point guard ...