Tennessee and Adidas are partnering on a 10-year deal staring in July 2026, which Vols football coach Josh Heupel said is a ...

With the new “salary cap” imposed on schools by the House decision, finding new and legal ways to inject NIL money into ...

The Tennessee Volunteers are going back to Adidas as its primary apparel provider after a decade of wearing the Nike swoosh.

The University of Tennessee announced a 10-year partnership with Adidas on Wednesday, effective July 1, 2026. Adidas will become Tennessee's official footwear, uniform, apparel and sideline partner.