Sydney Sweeney's jeans have landed her in hot water. The Anyone But You star's new campaign for the American Eagle brand has led to viral backlash, and it's not because fans believe the star is being sexually objectified — although there's a bit of that to go around as well.

American Eagle Outfitters Inc. shares surged after US President Donald Trump came out in support of a controversial ad from the company.

Unless you've been living under a rock, or indeed a giant pile of jeans (that's jeans with a 'j'), you've probably heard about the furore surrounding American Eagle's recent denim ad featuring actress Sydney Sweeney.

While the story appeared to be fading from the news cycle, last night Trump took to Truth Social, publishing a post (or as they are known on the platform, a 'Truth'), offering his take on Sweeney's ad,

Shares of American Eagle Outfitters soared Monday after President Donald Trump declared his support for the retailer’s jeans campaign featuring actress Sydney Sweeney.

Sydney Sweeney has recently come under fire for an advertisement for jeans – or ‘genes’ – depending on how people are viewing it. The Euphoria star featured in the ad for the clothing brand American Eagle,

The message marked the first time the teen retailer responded to days of backlash since the ad with the tagline “Sydney Sweeney has great jeans” launched.