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How Delta is using AI for ticket pricing and what it means for air travel
Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for consumers.
Delta Air Lines faces scrutiny over AI-powered pricing tool
Delta Air Lines (NYSE:DAL) is testing a new artificial intelligence system designed to optimize ticket prices, but the technology is sparking concerns from lawmakers and consumer advocates over potential misuse,
Delta Air Lines Clarifies How It’s Using AI To Determine Airfare Prices
Delta Air Lines recently set the record straight regarding its plans for artificial intelligence (AI) impacting customers’ airfare rates.
Research reveals how Delta and other airlines use AI to set ticket prices
Delta said that it's 'testing' AI pricing during its latest earnings call. A new white paper from its software partner, Fetcherr, explains what goes into the algorithm.
Delta Air Lines says it never used AI-based ticket pricing system
Pushing back on a letter from three U.S. senators, Atlanta-based Delta Air Lines said Thursday that it is not, and has not, used or are testing an artificial intelligence system for ticket pricing.
Delta plans to use AI in ticket pricing draws fire from US lawmakers
Three Democratic senators have pressed Delta Air Lines CEO Ed Bastian to answer questions about the airline's planned use of artificial intelligence to set ticket prices, raising concerns about the impact on travelers.
Airlines want to use AI to set ticket prices. DOT is raising concerns
We talk with Here & Now transportation analyst Seth Kaplan about how AI could show up in ticket prices. This segment airs on August 6, 2025. Audio will be available after the broadcast.
Delta Won't Use Your Data For AI Ticket Pricing, But Privacy Questions Linger
Delta claims that it won't use personal information when setting prices with the help of AI, but that doesn't explain how it plans to set dynamic prices.
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Is AI the reason your flight costs more? What Delta’s new pricing tech really means
Here's what to know about how Delta Air Lines is using artificial intelligence to price fares and why some lawmakers and ...
Delta Air Lines Breaks Silence on Controversial Pricing Change
Earlier this week news broke that Delta Air Lines doubled down on its plans to use an AI system to dynamically set ticket ...
Delta Air Lines Slams "Misinformation" About New AI Pricing Tool After Heavy Criticism
Delta Air Lines has hit out at critics of its artificial intelligence ( AI) pricing tool after receiving backlash for using ...
Delta’s dynamic AI pricing plan sounds different now
In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.
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Delta Air Lines Vows to Avoid AI-Driven Personal Pricing
Delta Air Lines has committed not to use artificial intelligence for personalized ticket pricing following criticism from U.S ...
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Delta Air Lines to Expand Use of AI in Pricing This Year
Delta Air Lines is set to expand the use of artificial intelligence to determine airfare after testing a pilot program which used AI to set 3 percent of the airline’s airfare, but privacy ...