It didn't begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving "Star Wars" have an inescapable gravity.

It also follows the announcement that a new stand-alone Star Wars film installment starring Ryan Gosling will be released in 2027. Disney marks the day with the launch of new Star Wars merchandise ...

It didn't begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving “Star Wars” have an inescapable gravity.

It didn't begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving "Star Wars" have an inescapable gravity.

Star Wars Day was created by fans as a sly nod to one of the films’ most popular catchphrases, “May the force be with you.” Get it? Good, now May the 4th be with you too.

It didn't begin a long time ago or in a galaxy far far away, but every May 4 it feels like images, memes and promotional deals involving "Star Wars" have an inescapable gravity.

Chris Taylor, a senior editor at Mashable and author of "How Star Wars Conquered the Universe," labels himself a "May the 4th grinch" in part because of its commercialization.