Starbucks is in the middle of a transition toward an on-premise, coffeehouse focus. The early steps of that plan included the return of ceramic mugs for in-store orders, the restoration of the ...

Starting in New York and Southern California, Starbucks is enhancing its stores with premium features aimed at cultivating a “coffeehouse vibe,” as part of Niccol’s Back to Starbucks plan.

The changes come after Starbucks took a hit when its baristas went on strike before Christmas, global sales dropped and waiting times in stores grew longer.

Starting in New York and Southern California, Starbucks is enhancing its stores with premium features aimed at cultivating a “coffeehouse vibe,” as part of Niccol’s Back to Starbucks plan. Among the ...

Starbucks remains the world’s largest coffee chain, but the Seattle-based company has reported five straight quarters of declining sales at U.S. stores open at least a year, amid growing competition ...

Starbucks unveiled a new coffeehouse design as part of its overall plan to regain its place as the ultimate third place.

Operations Starbucks wants its customers to stay awhile Inside the company’s newest redesign in Bridgehampton, New York. Starbucks plans to redesign up to 1,000 locations with the intent of making its ...

Starbucks is going back to its coffeehouse roots New corporate initiative seeks to make stores more comfortable The chain is still emphasizing grab-and-go convenience The Seattle-based corporation had ...

Starbucks’ turnaround CEO, Brian Niccol, told investors earlier this year about the company’s intent to go back to its coffeehouse roots while still catering to busy consumers who are happy to ...