Adidas is increasingly betting on the impact and commercial power of global football culture, both on and off the field.

Ronnie Fieg and Kith are set to return to the runway for their first show since 2019, an event poised to be a major highlight ...

Sambas kick-started the low-profile sneaker craze, but a trio of alternative Three Stripes silhouettes is generating the most ...

New Balance chief marketing officer Chris Davis hopes to redefine the 119-year-old sneaker and apparel brand's place in the ...

From David Beckham to Lionel Messi via Zinedine Zidane and Mohamed Salah, German sportswear giant Adidas has always been ...

The NBA offseason has been a big celebration for the Oklahoma City Thunder. After a parade in downtown Bricktown, the Thunder players have taken turns with the ...

Adidas reunites with Wales Bonner for another collaboration that brings luxury to the iconic Superstar sneaker. The post ...

WME’s Kirk Sommer will be honored as MUSEXPO's International Music Person of the Year; Lo Ting-Fai is appointed president of ...

Adidas has partnered with Swazi DJ and record producer Uncle Waffles. The multiplatinum South African-based star is featured ...

The trendy retailer will showcase its fall eponymous collection and collaboration products to press and friends of the brand.

Adidas' events in China have attracted hordes of people this year, as the likes of James Harden and Jalen Williams have been ...

Adidas Basketball has announced Anthony Edwards' first-ever tour of China, and the excitement is already buzzing.