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Starbucks, Brian Niccol

Fast Company · 16h

Starbucks CEO Brian Niccol just put a positive spin on lagging sales. His pep talk may explain why the stock is up

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected. Investors appear to agree.

Insider on MSN · 1d

Starbucks CEO Brian Niccol says price changes are a last resort in coffee chain turnaround

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Starbucks CEO Brian Niccol promises a return to glory days: Opening Bid top takeaway

It read as a giant in the middle of a major restructuring. Under CEO Brian Niccol — who's nearing the one-year mark as CEO — that reset has included bringing back condiment bars, retraining employees, rebuilding menu innovation, recasting the brand on TV, and figuring out the struggling China business.

Starbucks to phase out pickup stores

Fortune on MSN · 10h

Starbucks’ CEO is getting rid of Gen Z’s favorite mobile-only pickup stores because they felt ‘too transactional’

Starbucks CEO Brian Niccol is closing a convenience that was explicitly targeted toward Gen Z’s taste for “frictionless” experiences: their mobile-only “pickup” stores. The move signals a deliberate shift away from the high-speed,

Wall Street Journal · 1d

Starbucks Abandons Mobile Order, Pickup-Only Stores

The world’s biggest coffee chain is moving away from operating stores that only accept mobile orders for pickup because they don’t have the right vibes.

The Daily Beast on MSN · 9h

Starbucks to Close Nearly 100 Stores Nationwide

Starbucks is taking a drastic step to reverse its falling sales. The coffee chain plans to abandon its line of takeout-only “Starbucks Pick Up” locations, which exclusively fulfill mobile orders through the Starbucks app.

10hon MSN

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

QSR magazine10h

How Brian Niccol Plans to ‘Build a Better Starbucks,’ Starting with a $500M Investment

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

8hon MSN

The high-protein trend is coming for your Starbucks order

Starbucks CEO Brian Niccol announced plans for the coffee giant to unveil protein cold foam as an optional topping by year's ...

Stocktwits on MSN15h

Starbucks Sparks 1,000% Rise In Retail Chatter As CEO Niccol Touts Store Makeover And Brand Reset

Starbucks (SBUX) stock witnessed over a 1,000% jump in retail user message count on Stocktwits over the last 24 hours after ...

12hon MSN

Starbucks Is Betting on Protein Cold Foam and a 'Sugar Reduction' to Turn Around Lagging Sales. Here's a Look at the Sweeping Changes.

According to Starbucks' latest earnings report for the 13-week period ending June 29, store sales declined by 2% worldwide ...

6hon MSN

Jim Cramer says he's confident about Starbucks' long-term potential. Here's why

Jim Cramer is bullish on Starbucks due to CEO Brian Niccol’s progress on a turnaround plan, citing successful trials of the ...

Stocktwits on MSN1d

Starbucks Q3 Print Largely Disappoints Even As CEO Pitches 'A Wave Of Innovation In 2026' — Retail Isn’t Convinced Yet

Starbucks' (SBUX) quarterly report on Tuesday largely disappointed, deepening concerns around its turnaround efforts, even as ...

1don MSN

Starbucks isn't giving up on its China dream

The chain is looking for a local partner to help run its stores in China as it looks to open "thousands" more outlets there ...

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