Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for consumers.

Earlier this week news broke that Delta Air Lines doubled down on its plans to use an AI system to dynamically set ticket pricing. The airline said it plans to deploy AI-based revenue management technology across 20 percent of its domestic network by the end of 2025 in partnership with Fetcherr,

Delta's long-term strategy to boost profitability involves moving away from set fares in favour of individualized AI-determined pricing.

Delta said it's 'testing' AI pricing in its latest earnings call. A new white paper from its software partner, Fetcherr, explains what goes into the algorithm.

Delta Air Lines canceled nearly 200 flights over the weekend at the Hartsfield-Jackson Atlanta International Airport in the overnight hours into Friday morning as a result of some bad weather. According to Atlanta News First,

There is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized prices based on personal data,” the airline told senators Friday.

Delta Air Lines (NYSE:DAL) is testing a new artificial intelligence system designed to optimize ticket prices, but the technology is sparking concerns from lawmakers and consumer advocates over potential misuse,

The airline says it doesn’t target fare offers based on personal information after lawmakers share concerns about the technology.