Campaign Brief Asia

Taiba showcases ‘The Charm of Welcome’ in new film from Brand Lounge and electriclime°

Brand Lounge and production house electriclime° have teamed up for a heartwarming film for Taiba. From director Dania Bdeir, ...
Campaign Brief Asia

VitaKeratin and GIGIL bring Fyang back into the spotlight in new ‘Body Double’ film

GIGIL Philippines has created a new spot for VitaKeratin titled 'Body Double,' starring Filipino singer and Pinoy Big Brother ...
Campaign Brief Asia

BBDO India’s Josy Paul, Gut Asia’s Carlos Camacho and MetaDesign China’s Sally Anderson named Jury Chairs for The Clio Awards 2026

The Clio Awards has announced its Jury Chairs for 2026, including Josy Paul, Chairperson & CCO of BBDO India, Carlos Camacho, ...
Campaign Brief Asia

Rexona and Smriti Mandhana Urge Women to Step In with ‘Maidan Mein Utro’

Fences can be a comfortable place to stay. But some of us step in - to sweat, to show up - because the more we sweat, the ...
Campaign Brief Asia

BATTLEGROUNDS MOBILE INDIA launches parody-driven ‘BGMI Drops’ campaign with Talented India

BATTLEGROUNDS MOBILE INDIA (BGMI) and Talented India have launched ‘BGMI Drops’, a tongue-in-cheek campaign that reimagines ...
Campaign Brief Asia

Leo Indonesia hosts Portfolio Night by One Club for the second year running

Portfolio Night Jakarta returned for its second edition, once again opening its doors to aspiring young creatives eager to ...
Campaign Brief Asia

Blissclub unveils ‘Bliss Police’ campaign advocating for an end to uncomfortable fashion

For decades, the fashion industry has normalized women suffering in the name of style. Not anymore. Blissclub, the homegrown movement wear brand that redefined activewear for Indian women, has ...