Inspire Brands, the fast-food franchise that owns popular chains such as Dunkin’, Sonic and Arby’s, is rewriting parts of its ...

Inspire Brands, which owns Dunkin’ and Arby’s, is rewriting its TV playbook for better reach and frequency management in ...

The advertising industry’s shift from last-click attribution to multi-touch attribution (MTA) initially promised a deeper ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...

Apple's SKAdNetwork was supposed to be a viable measurement alternative, but the latest version, SKAN 4.0, looks like a ...

Welcome back to the AdExchanger Commerce Media Newsletter. Thanks for reading! This week, we’re examining the challenges ...

Unfortunately, we seem stuck with our longtime measurement standards, like the trusty old CPM and ROAS. But for change to ...

Laptop fans can rest a little easier. A network of well-known MFA sites operated by Perion-owned Content IQ have been taken ...

Brew doesn't plan on changing its focus on direct advertising under new CCO Sara Badler, a longtime programmatic advertising ...

As privacy changes lead to signal loss, digital advertising is diverging from user-level data and specific measurement ...

As more ad spend shifts to CTV, there are new opportunities to make errors with campaign delivery. To help address the issue, ...

Zeev Neumeier, founder of Inscape Data, is launching a new venture called GraySwan to address CTV revenue optimization.